Six simple prints. One campaign. One Grand Prix award at Cannes. This highly effective and creative advert sprung from the minds of those working at Saatchi & Saatchi Simko, the idea is simple and straight to the point, ” Give a hand to wildlife”, pointing out that there are many endangered species in the world that need our attention and help. The beautiful artwork which is the main focus of the advert was designed and painted by body painter Guchido Daniele, who has also worked on adverts for Nintendo, Muller and Breil Watches. The concept Saatchi & Saatchi decided to use isn’t new, but works on a level which is insightful and inspiring towards WWF’s campaign.
From the original L.A. Times article announcing the bulletin:
As the vast grist of the day’s news pours into The Times’ offices by telegraph, telephone, radio, mail and messenger, it will be concentrated into brief, snappy, informative bulletins by expert newspaper men and flashed by teletype to an office in the Paramount building at 6th and Hill, where is located the huge controller of the electric bulletin board.
Here another squad of men will transcribe the bulletins by stenciling machines on the wide, endless tapes which, fed into the controller, project their perforated letters on the screen, made up of electric lights in multiple banks. The effect is that of letters of light, forming words and sentences and moving continuously from one end of the board to the other, a distance of some eighty feet.
That sounds a whole lot more complicated than sending out a breaking news tweet…
Everyone please pray nothin bad happens today. There are 2 marathons, a bike tour, and Cinco de Mayo fesitivies are happening at the same time as we speak in LI, NYC, and NJ. A woman who ran the boston marathon but did not finish due to the events we are all familiar with, is running the NJ marathon today. When asked what time she would like to achieve she said “i just want to finish and get home in one piece.” Isn’t it sad that it has to come down to this?